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Datarcs / Concertio Re-brand and Product Launch
Start-up company, DatArcs had developed an AI-powered performance tool that uses machine learning algorithms that learn and adapt to automate the tuning of complex systems. A confusing brand, fledgling website, and no messaging strategy were were low priority through R&D phase, but it was time to go-to-market with their first product. The company turned to OmniScale Media to build a solid brand foundation built to scale.