OmniScale Media Team Spotlight: Susan Darwiche


October 21, 2022

I’m a news media junkie with a vigorous appetite for winning! I often refuse to take ‘no’ for an answer and I believe that one plus one CAN equal three because where there is a will, there is always a way.

I hold a Bachelor of Media and have been working in PR for almost two decades.

A Sydneysider through-and-through, my specialty is editorial media engagement and my experience spans myriad sectors. I have directed publicity for some of Australia’s biggest brands and organizations, as well as for SMEs and charities.

I am a Leo and a mother of a toddler.

What is a food that you loved as a kid but thought otherwise as an adult?

I would say fairy floss, which I think you call cotton candy in the states. I loved it as a child but as an adult, it’s just odd. It’s an odd texture. What is it? Is it food? It dissolves in your mouth with a weird feeling so I’d certainly say fairy floss.

If you could know the answer to one question about the future, what would you ask?

This is a tough question so my answer will have to be twofold. From a personal perspective, certainly my daughter’s future. I’d love to know what’s in store for her. Professionally, how tech advances change media and editorial so I can get on the front foot.

Cook or be cooked for?

Definitely, be cooked for. I don’t enjoy cooking. I don’t find it relaxing. I end up eating more during the cook than the finished product. It creates a mess. I’m definitely not a home cook; I’d want to be cooked for.

Are you an early bird or night owl?

This is interesting as I used to be the nightiest of night-owls, but since becoming a mum I like to get things done nice and quickly so now I’m an early bird.

After traveling, do you unpack immediately, or do you wait until later?

Definitely immediately, without question, I’m a little bit of a control freak in that sense and like my things organized.

Do you buy your Halloween costume or make it?

Buy it, definitely buy it. I can barely sew a button. I can knock out a strategy report for you nice and swiftly but when it comes to anything home tech related, not me!

Kids these days will never understand _____________.

Life before the smartphone. Going into the bank. Using a street directory.

What is one cool feature you would add to your dream home?

Definitely the Carrie Bradshaw wardrobe, I know it’s a very girly answer, but it’s the truth. We all want it. With the shoes included, if possible.

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