The great philosopher, Mike Tyson, famously said, “everybody has a plan until they get punched in the mouth.” The year 2020 will be remembered for a lot of things, but for marketers, it’s going to be remembered as the year that...
Isaac Lopez
Observations from GTC’19
OmniScale Media was at GTC’19 last week to see all of the interesting current and future technology and applications being showcased at the event. As a technology marketing company with a growing roster of clients relevant to artificial intelligence (and other forms...
Are You Missing the Emotional Triggers in Your Marketing Communication Strategy That Help Pave the Road to Sales?
Emerging tech can present unique challenges to marketing professionals and the organizations that they represent. Great care and attention is put into developing new technologies that solve problems in unique ways, often creating new value that didn’t previously...
What Can Science and Crocodile Brains Teach You About Getting Your Customers to Engage?
In B2B technology marketing, “engagement is where it’s at,” but engagement is largely qualitative and hard to measure so vendors will always fall back on what they can measure: leads. With this being the case, it’s important that your brand’s marketing has a great...
Case Study
Learn how OmniScale Media has helped a data storage startup drive awareness with over 300 media mentions for its news, including press announcements, multiple awards, features and contributed articles.