Blog
Why Marketing is Essential for Even the Best Technology Products
Engineers often believe that a genuinely superior product will sell itself. Of course, this view ignores the critical role that marketing plays in the success of any product. The truth is that no matter how great a product is, it won't sell itself. Even the most...
OmniScale Media Team Spotlight: Matt Walters
Matt is co-founder and CEO of OmniScale Media. An eye for good design, a passion for creating and building things that attract attention, and a love for technology has led to a career in digital marketing with a focus on advanced technology. Matt has developed...
OmniScale Media Team Spotlight: Isaac Lopez
With over 20 years of experience in advanced technology marketing and communications, Isaac Lopez is the president and co-founder of OmniScale Media. With a lifelong passion for understanding technology and its impact on humanity, Isaac has been involved in virtually...
OmniScale Media Team Spotlight: Kera Felton
Kera is a public relations professional with education from the University of Georgia and the University of Florida. When not working, she’s getting in some self-care, volunteering or traveling! Some of her favorite places to visit are anywhere in the Caribbean and...
OmniScale Media Team Spotlight: Sean Thielen
Sean is a senior copywriter at OmniScale Media. After landing a gig writing customer references for a major technology company just out of college, he became hooked on high tech and hasn't looked back for 20+ years. Throughout his career, Sean has written virtually...
OmniScale Media Team Spotlight: Susan Darwiche
I’m a news media junkie with a vigorous appetite for winning! I often refuse to take ‘no’ for an answer and I believe that one plus one CAN equal three because where there is a will, there is always a way. I hold a Bachelor of Media and have been working in PR for...
OmniScale Media Team Spotlight: Shane Gallup
Shane is OmniScale Media's digital marketing coordinator. A film & media background nurtured a love of tech and visual storytelling, leading to an unforeseen tech marketing career that has further ignited his love of advanced technologies. Since then, Shane has...
Marketing’s Role in Attracting Top Talent in Advanced Tech
Marketing can play a significant role in attracting and retaining talent. This post explains why and provides three essential steps for ensuring that your marketing is helping rather than hurting talent acquisition.
Staying in the Marketing Driver’s Seat During the Days of Covid-19
The great philosopher, Mike Tyson, famously said, “everybody has a plan until they get punched in the mouth.” The year 2020 will be remembered for a lot of things, but for marketers, it’s going to be remembered as the year that...
AI Overload – Competing for Share of Voice in B2B Technology Communications
The technology sector has been flooded with news around artificial intelligence lately, and every tech company in existence is trying to capitalize on the buzz. As an agency, OmniScale Media provides branding, strategic communications, and marketing support to...
Case Study
Learn how OmniScale Media helped a storage startup secure over 300 media mentions for its news, including standard news, awards, features and contributed articles