Blog
OmniScale Media Team Spotlight: Sean Thielen
Sean is a senior copywriter at OmniScale Media. After landing a gig writing customer references for a major technology company just out of college, he became hooked on high tech and hasn't looked back for 20+ years. Throughout his career, Sean has written virtually...
OmniScale Media Team Spotlight: Susan Darwiche
I’m a news media junkie with a vigorous appetite for winning! I often refuse to take ‘no’ for an answer and I believe that one plus one CAN equal three because where there is a will, there is always a way. I hold a Bachelor of Media and have been working in PR for...
OmniScale Media Team Spotlight: Shane Gallup
Shane is OmniScale Media's digital marketing coordinator. A film & media background nurtured a love of tech and visual storytelling, leading to an unforeseen tech marketing career that has further ignited his love of advanced technologies. Since then, Shane has...
Marketing’s Role in Attracting Top Talent in Advanced Tech
Marketing can play a significant role in attracting and retaining talent. This post explains why and provides three essential steps for ensuring that your marketing is helping rather than hurting talent acquisition.
Staying in the Marketing Driver’s Seat During the Days of Covid-19
The great philosopher, Mike Tyson, famously said, “everybody has a plan until they get punched in the mouth.” The year 2020 will be remembered for a lot of things, but for marketers, it’s going to be remembered as the year that...
AI Overload – Competing for Share of Voice in B2B Technology Communications
The technology sector has been flooded with news around artificial intelligence lately, and every tech company in existence is trying to capitalize on the buzz. As an agency, OmniScale Media provides branding, strategic communications, and marketing support to...
Observations from GTC’19
OmniScale Media was at GTC’19 last week to see all of the interesting current and future technology and applications being showcased at the event. As a technology marketing company with a growing roster of clients relevant to artificial intelligence (and other forms...
Brand Awareness & Lead Generation – It’s Not A Mutually Exclusive Relationship
Having worked with many technology startups over the years, one thing that has always been a challenge is helping wonderfully smart engineers, developers, and scientists (left-brained, analytical people) understand the intangible but potentially potent benefits of...
Are You Missing the Emotional Triggers in Your Marketing Communication Strategy That Help Pave the Road to Sales?
Emerging tech can present unique challenges to marketing professionals and the organizations that they represent. Great care and attention is put into developing new technologies that solve problems in unique ways, often creating new value that didn’t previously...
What Can Science and Crocodile Brains Teach You About Getting Your Customers to Engage?
In B2B technology marketing, “engagement is where it’s at,” but engagement is largely qualitative and hard to measure so vendors will always fall back on what they can measure: leads. With this being the case, it’s important that your brand’s marketing has a great...
Case Study
Learn how OmniScale Media helped a storage startup secure over 300 media mentions for its news, including standard news, awards, features and contributed articles