The purchase of advanced technologies in the B2B environment is rarely a one-off win, but rather a complex sales process to a committee of stakeholders, each with their own goals and priorities. Adding to this complexity, studies show B2B buyers are 57% of the way through the purchase decision before Sales is contacted (CEB, now Gartner) . Our processes and services are built with these complex dynamics in mind and aim to cut through them with communications that create disruptive insights that inspire action.
“B2B buyers are 57% of the way through the purchase decision before Sales is contacted”
OmniScale Media is a full-service media agency specializing in strategic marketing and communications programs for advanced technology companies. Below is our service offering focused on growing awareness and driving demand.
OmniScale Media’s approach is focused on helping corporate marketing leaders shape messages and both qualify and quantify the customer conversation lifecycle at every stage in the process. Our team works on behalf of our clients to identify key influencers and target them with disruptive insights that shape their thinking and inspire them to action.
Public Relations Services
Audience & Message Development
Customer Advocacy Programs
Press & Analyst Relations / Distribution
Press Release Writing
Social Media Engagement
Speaker Placement Programs
Marketing & Demand Generation
Account Based Marketing
Marketing Attribution/Pipeline Marketing
Measurement & Tracking
Paid Search Advertising
Research & Analytics
Traffic Building / Analysis
Content Creation and Distribution
Marketing Communications (Marcom)